Turning good products into something people actually understand

AI Stack: It's how I actually work faster

Research Agent

Input: Competitor sites · product docs · customer research

Output: Competitive insights + messaging opportunities

Tool: Google Gemini

Asset Design Agent

Input: Brand guidelines · Messaging Doc · Existing Figma templates

Output: On-brand campaign assets ready for production

Tools: Claude + Figma

Project Agent

Input: Campaign goals · deliverables · deadlines

Output: Organized project plan with tasks, owners, dependencies, and timelines

Tools: Asana

Work Experience

Internet Brands / WebMD

Director of Marketing · 2019–Present
Lead marketing strategy for Demandforce and WebMD Care Directories, spanning product marketing, GTM, lifecycle marketing, demand generation, and growth. Lead cross-functional initiatives across Product, Sales, Design, and Engineering, including 0→1 product launches, positioning, campaign strategy, and customer engagement programs.

Previous: Sr Marketing Manager, Marketing Manager, and Asst. Marketing Manager

Zerigo Health (Pre-Series A)

Marketing Associate · 2017–2019
Supported marketing at an early-stage healthcare technology company, working across content, digital marketing, demand generation, and brand initiatives. Helped build marketing programs and infrastructure in a fast-moving, startup environment.

Previous: Marketing Intern

The Walt Disney Company

Product Strategy Intern · Summer 2016
Researched promotional strategies across 5+ digital partners, benchmarked competitors, and presented recommendations to stakeholders.

NBCUniversal

Brand Marketing Intern · Summer 2015
Prepared marketing materials for major upcoming Universal Pictures releases such as Furious 7, Jurassic World,Trainwreck, and Pitch Perfect 2

photography + design

Some side hustles that I actually enjoy

Interested in working with me?
Let's Connect.

New York, NY | sheila.balaji@gmail.com

© Sheila Balaji, 2026