Input: Competitor sites · product docs · customer research
Output: Competitive insights + messaging opportunities
Tool: Google Gemini
Input: Brand guidelines · Messaging Doc · Existing Figma templates
Output: On-brand campaign assets ready for production
Tools: Claude + Figma
Input: Campaign goals · deliverables · deadlines
Output: Organized project plan with tasks, owners, dependencies, and timelines
Tools: Asana
Director of Marketing · 2019–Present
Lead marketing strategy for Demandforce and WebMD Care Directories, spanning product marketing, GTM, lifecycle marketing, demand generation, and growth. Lead cross-functional initiatives across Product, Sales, Design, and Engineering, including 0→1 product launches, positioning, campaign strategy, and customer engagement programs.
Previous: Sr Marketing Manager, Marketing Manager, and Asst. Marketing Manager
Marketing Associate · 2017–2019
Supported marketing at an early-stage healthcare technology company, working across content, digital marketing, demand generation, and brand initiatives. Helped build marketing programs and infrastructure in a fast-moving, startup environment.
Previous: Marketing Intern
Product Strategy Intern · Summer 2016
Researched promotional strategies across 5+ digital partners, benchmarked competitors, and presented recommendations to stakeholders.
Brand Marketing Intern · Summer 2015
Prepared marketing materials for major upcoming Universal Pictures releases such as Furious 7, Jurassic World,Trainwreck, and Pitch Perfect 2