Making better designed email campaigns easier.

How I helped bring Canva into Demandforce’s Email Campaigns experience— connecting a new product integration to a real customer need.

Role: Product Marketing · GTM · Positioning · Launch
Product: Demandforce Phone
Scope: 0→1 Product Launch

They need something that looks professional, feels on-brand, and gets the message across, but they don't necessarily have a designer sitting next to them.

Demandforce already gave practices the ability to build, send, and manage email campaigns. The opportunity was to make the creation part of that experience easier.

Enter Canva.

By bringing Canva directly into the Demandforce campaign workflow, practices could create more polished, customizable emails without having to build everything from scratch or jump between tools.

Medical practices want to stay connected with their patients, but creating marketing emails can be harder than it sounds.

The Strategy: More creative freedom, built into the email campaign workflow.

Design in Canva. Launch in Demandforce.

Creating eye-catching email campaigns just got a whole lot easier! Now, you can seamlessly connect your Canva account directly inside Campaign Studio to pull your favorite designs straight into your email campaigns.
Here’s what you can do with the new Canva integration:

• Direct Access to Your Designs: Connect your Canva account once and browse, search, or sort your design library directly inside the Demandforce Image Gallery.

• Instant Syncing: Made updates to a banner or header in Canva? Simply hit "Sync" in Demandforce to fetch the latest version instantly.

• Batch & Multi-Page Imports: Import up to 10 designs at once, or automatically split multi-page Canva files into separate individual campaign images.

• Level Up Your Campaign Design: Take advantage of Canva’s advanced features, including AI tools, templates, and graphics, and bring them straight into your campaigns.